Participate in challengesĬhallenges are one of the biggest trends on TikTok and can skyrocket your follower count. But don’t worry, more and more people (including the over 30s) are joining the TikTok party, so don’t stay away if you have a slightly older audience either. If your target audience can still make the Forbes 30 under 30 list then your chances of reaching them on TikTok are way better. In the U.S, the vast majority of TikTok users are below 30-years-old. Keep in mind TikTok is where a lot of Gen Zers hang out. Since you share a similar audience, it’s like free research! Research Gen Z
It’s also not a bad idea to check out similar creators and brands in your industry. Instagram polls and questions can make this very engaging and lets them know you have a TikTok they should follow (wink wink). Use your other social media platforms to ask your followers what kinds of content they’d want to see on TikTok. It’s where you want to be! Find out what your audience is into.ĭon’t know what they’re into? Just ask them! The FYP or For You Page is the page you land on when you open TikTok. Having a clear idea of who your target audience is (and isn’t) will help land your content on their For You Page. Know your audience and you’ll know how to get their attention. How to get more TikTok followers for free Define your target audience Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
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