With a planogram and some retail fixtures, you are in control of how customers view your products and navigate through your store. And who knows? With some thoughtful rearranging, maybe even those window shoppers will become returning buyers.Īfter considering factors such as product placement, lighting, layout, and traffic flow, you can create your planogram to help optimize your store’s design. It really comes down to see how you can arrange what’s already in stock so that customers find it most convenient, from navigating through the space effortlessly all the way up until they finally get their hands on what they want. Think of it as finding an ideal home – like playing Tetris with shelves and products. Related Article: Showcasing Winter Clothes – How to Keep Customers Coming Back How to Create a Planogram for your StoreĬrafting the perfect planogram for your store doesn’t have to be a scary process. The increased accessibility offered by planograms makes it easier for customers to find what they need, resulting in higher customer satisfaction ratings which are good for business. Planograms can also help promote the visibility of specific items or create a balanced outlay of products. Impulse displays are extremely accessible and a great medium to activate the shopper’s last-minute purchases.
By optimizing the location of products and making them easier for customers to spot, impulse purchases will be effectively encouraged. Planograms are helpful diagrams that allow shop owners to strategically place items throughout their stores. Read on to learn more about planograms! What is a Planogram, and What are its Benefits? Hang tight if you’re new in retail or an old hand – either way, we have the 411 on how these clever diagrams will help take your shop forward. Wondering what planograms are all about? They might just be the secret to boosting your business! From crafting them up to tapping into their power – this blog post shares everything you need to know.
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